This privacy policy refers to We are committed to protecting the privacy and security of our customers and site visitors in accordance with the new General Data Protection Regulation update in 2018.

This policy will explain:

  • what information we collect when you are browsing our website and communicating with us;

  • why we collect that information;

  • how we use that information;

  • how we share that information;

  • how long we keep that information and how we protect it;

  • what we won’t do with your information;

  • how you can control your information, including data removal.

Everything we do relating to your information is covered by the following principles:

  • Your information belongs to you - we want you to be comfortable with everything we use it for and you are able to control it.

  • We will only collect your information and use it for genuine business purposes that have been explained to you. The only time it will be shared is if we are legally required to, and then when the purpose has been fully achieved it will be deleted.

  • We aim to be as transparent as possible in regards to what information we collect, why we collect it and how we use it. This way you are informed and able to make decisions to control your information with us in a way you are comfortable with.

  • As long as we have your information, we will keep it up to date and protect it using appropriate security measures. is a Squarespace Ecommerce Store, their privacy policy can be viewed here:


  1. “Directly Provided Data” - When you create an account on our website, visit the website, purchase our products or communicate with us, you are able to voluntarily give us certain information, ie: filling in text boxes, checking boxes and clicking action buttons. This all requires a direct action from you for us to acquire it.

  2. “System Collected Data” - Whenever you use a website, app or other internet service, there’s certain information that gets created and recorded automatically by the IT systems necessary to operate that site, app or service. This is true for when you use our website. Example:

  • When accessing, we use “cookies” (a small text file sent by your computer each time you visit our website, unique to your account or browser) to make it easier for you to use, improve your shopping experience with us or so we can record data relating to the pages you viewed and activity you carried out during your visit. One example is, we may use cookies to store your language preferences so you don’t have to set them up every time you visit These “cookies” may be “session cookies” (that last until you close your browser) or “persistent cookies” (which last until you or your browser deletes them). Some of the “cookies” we use are directly related to your account and other “cookies” are not.

  • In addition, the type of device you are using to access and the settings on that device may provide us with information about your device, including what type of device it is, what browser you are using and what operating system you’re using. What information we can be provided with depends on what type of device you are using and it’s settings. For example, different types of information are available depending on whether you’re using a Mac or PC, or an iPhone or Android phone. Your device manufacturer or operating system provider will have more details about the information that your device makes available to us.


In brief, we collect two types of information:

  • “personally identifiable” information (meaning it can specifically be used to identify you); or

  • “non-personally identifiable” information (meaning it relates to you, but can’t be used to specifically identify you.

When explaining the specifics of this information we collect about you, we will confirm which of the above types of data it is. We will do this for all the information we collect at different points in your user journey with us. The interaction points include:

Browsing our website
Regardless of whether you are logged into (we do not currently allow users to log in to the site), we use cookies and code which is embedded in our systems to gather and record certain “System Collected Data” regarding the visitors to the site such as:

  1. IP address of the computer or proxy server that you use to access - personally identifiable information.

  2. The type of device use to access our site, your operating system details and settings, your web browser and your settings for that browser, the name of your ISP (if you’re accessing using a mobile device) location data (if switched on) and other general device and systems information - non-personally identifiable information.

  3. Statistical information and log data about number of visits to certain pages on the site, the pages you viewed and activities you carried out during your visit; the date and time your visit; the duration of an individual page view and paths taken by visitors through the site - non-personally identifiable information.

Making a purchase from (adding to bag, checking out and completing)
Our store is hosted on Squarespace. They provide us with the online e-commerce platform that allows us to sell our products and services to you. 

Your data is stored through Squarespace’s data storage, databases and the general Squarespace application. They store your data on a secure server behind a firewall.
To purchase items from you will need to do the following:

  1. Click on the relevant button on the site to add the product(s) to the cart - at which point our systems collect this directly provided data relating to your item so this can be displayed in your ‘Cart’ until the end of your visit. This is non-personally identifiable information.

  2. Click the “Checkout” button and complete the payment stages. You will be given the option to check out via Paypal only.

Signing up to the Defences newsletter
By signing up to our newsletter you will either need to opt in by click a check box during the checkout process when placing an order or input your details via our mailing list sign up box.

You will need to provide your email address and the day and month of your date of birth, this is directly provided data that is personally identifiable information. We will only use your date of birth to send you exclusive discounts and promotions relating to your birthday. After registering you will receive a second email with a link you will click to confirm you wish to be part of the mailing list.

By inputting your email address into our mailing list sign up form you are agreeing to receive monthly newsletters from which include the latest news, products and promotions. We will never share your information with any third parties. 

Contacting Defences
If you contact us for any reason, by directly emailing or replying to any automated emails, we will record all data relating to the communication. These details will be directly provided data and personally identifiable information. We use this data to help us categorise your problem, respond to you, investigate with a third party if necessary (for example tracking with a postal service), deal and resolve with any issue or query you may have. This data will be stored so we have a history of all our communications, so we can ensure we have full knowledge for any potential further contact you have with us. 

Interacting with us on Defences social media channels
By interacting with any of the band ‘Defences’ social channels, we may collect certain System Collected Data and User Authorised Data regarding your activities on those channels. Eg; if you choose to use the Facebook ‘like’ button on the Defences page or a related post we may use this information to target further content towards you in future.
If you wish for an image you have taken or appear in which includes products from to be included on our site and send the photo to us by messaging ‘Defences’ on any social channels or by directly emailing, we will use this information to potentially save your photo and display approved photos on the relevant product page of our website. If you no longer wish for your image to be displayed on our website you can email with a screenshot of the image you want removing.

Click on any banners, hyperlinks or plugins
If you view or click on emails that we have sent you, or on banners, hyperlinks or plugins we have placed on our website or other websites, both the fact you have done so, as well as the address of the site you were on when you did so, will be directly provided data that we will record. This is all non-personally identifiable information. We use this information to track and analyse how successful those emails, banners, hyperlinks or plug are in engaging with you. We are constantly innovating to which may mean we create new ways to collect information from you. Any updates or improvements we do, we will tell you about via updates to this notice.


We use cookies when you visit our site. There are 4 main types of cookies - here’s how and why we use them.

  1. Site functionality cookies - these cookies allow you to navigate the site and use our features, such as “Add to Cart”.

  2. Site analytics cookies - these cookies allow us to measure and analyse how our customer use the site, to improve both it’s functionality and your shopping experience.

  3. Customer preference cookies - when you are browsing or shopping on these cookies will remember your preferences (like your browsing currency), so we can make your shopping experience as seamless and personal as possible.

  4. Targeting or advertising cookies - these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By accepting cookies on our site, you agree to us placing these sorts of cookies on your device and accessing them when you visit the site in future. If you want to delete any cookies that are already on your computer, the ‘help’ section in your browser should provide instructions on how to locate the directory that stores cookies.

Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to browse our site to the best of it’s ability.

You can choose which of these cookies are enabled by visiting cookie settings.

Please note that we are not responsible for the content of external websites.


We collect all of this information from you for a number of different purposes, which we want you to understand - all of these purposes apply wherever Defences does business, including countries outside your own. A number of specific uses for specific data is already detailed above. But we often need to use lots of different types of information or data collectively in order for to work and provide the Services to you. These more fundamental purposes include the collective use of your information:

  • To ensure that our site’s content is presented to you as effectively as possible for you, and to enable you to participate in interactive features of our site, when you choose to do so - for example by providing you with a more customised experience of like translating our pages into your chosen language.

  • So that you can place orders, so we can provide our products and services to you, so we can make sure that the items you order get to you on time, so we can communicate with you about your orders, so we can track potential problems and customise our Customer Care responses as best to serve you.

  • To ensure all our users are genuine and to ensure that we are paid for goods that we despatch, for example, by using personal information and asking you to confirm your identity for any appropriate anti-fraud checks. We do not conduct credit checks, and nothing will affect your credit rating.

  • To update you on our latest products, news and offers. If you have registered with us and opted in for marketing communications we will send you our monthly newsletter update and any information about new products and promotions. Please keep these settings up to date, you can email to notify us of any changes, request information and unsubscribe from any marketing notifications.

  • To target Defences related ads to you when you’re on certain other websites (Digital Marketing Re-Targeting), we do this using a variety of digital marketing networks and web technologies like pixels, cookies and mobile identifiers, for example your search history and any other Defences ads you have previously interacted with.

Transfers of your information
In order to process credit/debit card transactions, the bank or card processing agency may require to verify your personal details for authorisation outside the EEA (European Economic Area). Your information will not be transferred outside the EEA for any other purpose.

We use strict procedures and security features to provide any unauthorised access of your data on our website.


We share your information when we’re required to comply with a legal request.

We share you information where we believe it’s reasonably necessary to protect In the rare occasion (hasn’t happened yet, touch wood) is the subject of attempted fraudulent activities, we could be required to take certain steps to protect our business. We therefore may have to disclose some of your information if we have a good belief that disclosure is reasonably necessary to (1) detect, investigate, prevent, take action regarding or otherwise address suspected or actual illegal activities, fraud, security or technical issues or to assist government enforcement agencies; (2) encore or apply our terms and conditions of usage (3) investigate and defend ourselves against any third party claims or allegations; (4) protect the security or integrity of our Service; (5) to exercise or protect the rights, property or safety of, our customers or others.

WE WILL NOT sell your information.
This includes your name, address, contact information and payment details to any third party.


In general we retain the information you provide for as long as needed to be able to provide the Services to you, or in the case of speaking to us to resolve any issues, indefinitely so we can refer to previous conversations and complaints you have had with
Your options and choices:

  • You can verify the details you have submitted to by contacting us via the methods below. Our security procedures mean that we may request proof of identity before we reveal information.

  • You can unsubscribe to our mailing list to stop receiving any further communications from us, this can be done via the link in the email footer, or by emailing us.

  • You may also have choices through you device or software you use to access For example, the browser you use may provide you with the ability to control cookies or other types of local data storage, or your mobile device might provide you with choices around how and whether location or other data its shared with us. If online adverts are not to your liking, we would encourage you to find out more about the Do Not Track browser setting. To learn more about these choices, please refer to your device or software provider.

PROTECTING YOUR SECURITY is a Squarespace Store, and their privacy policy can also be viewed here: h

Squarespace offers a secure connection (https://) on any pages that you are providing data.

Sensitive data (payment information) is protected by Squarespace. Squarespace is a PCI compliant service provider.
No method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information.


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